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Reggie Explains Why North America Lacks 3DS Colors, Models
By Kevin on Jun 18 2013 09:35 PM
I've lost track of how many 3DS/ 3DS LL (known as 3DS XL in other regions) models Japan has been showered with over the past year or so. From the Pink X White 3DS LL announced last August, to the recently evolved Eevee-themed 3DS LL — available exclusively from participating Pokémon Centers across Japan — Japan's 3DS lineup continues to flourish. Heck, even the original Japanese 3DS model continues to receive new colors, with the Metallic Red 3DS becoming available in retail stores one week ago.
In a recent interview with IGN's Richard George, Nintendo of America president and Chief Operations Officer (COO) Reggie Fils-Aime explains why North America fans haven't received the same level of treatment when it comes to the broad array of colors and limited-edition 3DS/ 3DS XL models. It seems that Nintendo of America is headed in the right direction with their current strategy, however.
Reggie Fils-Aime said:
We are taking a page out of the Japanese playbook with these very limited-edition unique hardware options. We started with Fire Emblem. We did Pikachu. Now, obviously, Animal Crossing. What weâ€™re seeing is that if we do this right, we can have a more limited quantity, have it sell through in a fairly short period of time, and use that as a way to satisfy the consumerâ€™s desires to have a range of different SKUs and some special hardware.
So, what does everyone think? Does that help clear up the situation?
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