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Iwata Assumes Roles In North America This Summer, Reggie Stays

By Kevin on Apr 24 2013 04:19 PM
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It's Iwata time in the USA!

Earlier today, Nintendo Co., Ltd. (NCL) announced that it plans to shift personnel between its location in Kyoto, Japan and Redmond, Washington — where Nintendo of America (NOA) is headquartered. The current chairman and Chief Executive Officer (CEO) of Nintendo of America, Tatsumi Kimishima, will transfer to NCL headquarters this summer to assume two roles: general manager of Corporate Analysis and Administration and general manager of the General Affairs Division. These two roles are currently held by Yoshihiro Mori and Masaharu Matsumoto, respectively, both of whom will be retiring this summer.

Tatsumi-san's current roles will be fulfilled by current Global President of Nintendo, Satoru Iwata who will transfer from NCL headquarters. The company change will allow for more streamlined decision making and "enhance Nintendo's organizational agility in the current competitive environment." Reggie Fils-Aime, Current Chief Operations Officer of NOA, will report to Satoru Iwata. No other changes are currently expected to take place at this time.

With Iwata's upcoming transfer to NOA, what are some company changes that can be expected to take place?

Source: Nintendo Press Release


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Comments: 6

I like this move. As much talk there has been online about #FireReggie, I think making Mr. Iwata CEO and having him move to NOA Headquarters shows they are committed to really turning things around globally. Hopefully he can get them to focus on games and services.

If they bring the games, the console sales will follow.
Nintendo definitely has some things they need to work on/change. :unsure:
They so need to go back to the way they used to be...although I doubt that will happen.
Those two are just going to play Wii U all day long!

The man we need in charge is Luigi! It's his year, after all!

And if he's too busy, we should get Princess Peach. If she can run a kingdom, then she can run Nintendo.

Joking aside, Nintendo is still the biggest and oldest video game company in the world. They are in the business of making their own product obsolete and they still manage to come out on top. Yes, there is much work to be done, but I have confidence they'll do it. They're very skilled at learning from their mistakes and adapting to new technologies in unique ways.

Iwata is coming for E3 and staying. :)

NOA is mostly a marketing company, but perhaps Iwata's job will be to woo 3rd party developers stateside? Or maybe it's regarding the next Nintendo gaming/handheld system? I know they worked with IBM for the Wii U, perhaps Iwata is needed to oversee other inter-company relationships?

Though perhaps, "enhance Nintendo's organizational agility in the current competitive environment" actually means that Iwata is going to show up with a label-maker, haha! XD
I am not sure what to expect with this change besides more international releases of games that are currently catered to the East. There is a large enough market for JRPG's so they should not take so long to "decide" to localize.

View Postaquizero, on 25 April 2013 - 06:49 AM, said:

I am not sure what to expect with this change besides more international releases of games that are currently catered to the East. There is a large enough market for JRPG's so they should not take so long to "decide" to localize.

Luckily for us, that has been Iwata's goal for a few months now. I'd say that it's the only reason we're finally getting Bravely Default now. Hopefully we won't see a repeat of Operation Rainfall as a result.

View PostLuffyFoxtrot, on 30 April 2013 - 02:04 AM, said:

Luckily for us, that has been Iwata's goal for a few months now. I'd say that it's the only reason we're finally getting Bravely Default now. Hopefully we won't see a repeat of Operation Rainfall as a result.

I agree. In reality that was ridiculous.