Jump to content

Nintendo Not Holding Large-Scale 2013 E3 Presentation

By Kevin on Apr 25 2013 01:07 AM
Earlier today, Japan held their fiscal year financial results briefing in Tokyo, Japan. Presented by Global President of Nintendo, Satoru Iwata, some interesting information was announced with regards to this year's Electronic Entertainment Expo (E3). Perhaps the most surprising bit of news passed what that Nintendo wouldn't be holding their typical E3 presentation this year. Instead, Iwata announced that the company plans to host "a few smaller events that are specifically focused on our software lineup for the U.S. market."

Satoru Iwata said:

Posted Image
In the past we invited reporters, investors and analysts, industry partners, such as software publishers, and distributors who attended E3 to our large-scale presentations. We also used them as a communication tool in which we broadcast our presentations on the Internet to reach out to video game fans around the globe. I believe that many are expecting us to host a similar event this year.

On the other hand, since we set out on new endeavors such as Nintendo Direct two years ago in October, we have been paying special attention to the fact that different people demand different types of information from us. For example, as video game fans are looking for information about games, it seems that they are less interested in sales figures that investors and analysts on the other hand attach much greater importance to, and distribution partners are looking for information on how we are going to market our products in the immediate future. At previous financial briefing sessions we announced information about our products, showed videos and even uploaded the recording of these events onto our website, but given that we now have an established method such as Nintendo Direct, we feel that we will be able to deliver our messages more appropriately and effectively by doing so individually based on the various needs of different groups of people.

At E3 this year, we are not planning to launch new hardware, and our main activity at E3 will be to announce and have people experience our software. Many people are certainly very interested in learning more about the Wii U titles that we are going to announce. We will use E3 as an ideal opportunity to talk in detail mainly about the Wii U titles that we are going to launch this year, and we also plan to make it possible for visitors to try the games immediately. As a brand new challenge, we are working to establish a new presentation style for E3.

First, we decided not to host a large-scale presentation targeted at everyone in the international audience where we announce new information as we did in the past.

Instead, at the E3 show this year, we are planning to host a few smaller events that are specifically focused on our software lineup for the U.S. market. There will be one closed event for American distributors, and we will hold another closed hands-on experience event, for mainly the Western gaming media. Also, I did not speak at last year’s presentation, and I am not planning to speak at these events at the E3 show this year either. Apart from these exclusive events for visitors, we are continuing to investigate ways to deliver information about our games directly to our home audience around the time of E3. We will share more information about them once they have officially been decided.

During the E3 period, we will utilize our direct communication tools, such as Nintendo Direct, to deliver information to our Japanese audience, including those who are at this financial briefing, mainly focusing on the software that we are going to launch in Japan, and we will take the same approach outside Japan for the overseas fans as well.

Source: Financial Results Briefing, @gibbogame, @Cheesemeister3k


About the Author

Photo
Let me think about this for a while...

Other Interesting Articles


Comments: 9

This year Nintendo does realize that since the competitors (Microsoft and Sony) will be focusing on details for their new hardware it would be pointless to approach E3 the same way. Nintendo already launched their next-gen console. What they need to do now is get people interested in it. The best way to do so is show of the software that can only be played on Wii U.

I agree that Nintendo has done a fantastic job starting up Nintendo Direct presentations. They have their moments of greatness mixed in with many mediocre moments. In the end, it is nice to have Nintendo reveal information to us rather than a gaming company.

I really hope that the line-up for US software titles will be enough to turn heads and increase sales for the Wii U.

aquizero, on 25 April 2013 - 08:11 AM, said:

This year Nintendo does realize that since the competitors (Microsoft and Sony) will be focusing on details for their new hardware it would be pointless to approach E3 the same way. Nintendo already launched their next-gen console. What they need to do now is get people interested in it. The best way to do so is show of the software that can only be played on Wii U.

I agree that Nintendo has done a fantastic job starting up Nintendo Direct presentations. They have their moments of greatness mixed in with many mediocre moments. In the end, it is nice to have Nintendo reveal information to us rather than a gaming company.

I really hope that the line-up for US software titles will be enough to turn heads and increase sales for the Wii U.
I like this too. Although, I am going to miss seeing their software "sizzle reel" they use in their big E3 presentations. Maybe we'll still get one, they have used the "sizzle reel" in Nintendo Direct's .

I'd like to see these targeted presentations broadcast on Youtube or UStream or something, though.
I am glad that they have decided to do E3 like that this year. Since there is no pressure with a new console they can focus more on the games!
I feel like this is a great idea.
It's important to remember that Nintendo of America is a marketing company. E3, for Nintendo, is just the start of a news cycle that lasts until the holidays. Remember last year's show? Nintendo didn't talk much about the 3DS and decided to surprise us with a special smaller-scale presentation devoted to the handheld. Then, a short while later, the 3DS XL was revealed in a Nintendo Direct. It's this kind of constant-news-stream (delivered at a trickle pace) that keeps Nintendo in the greater public's field of vision.

Nintendo is all I pay attention to for E3 anyway.

I can't say if this decision to forego a larger presentation is good or bad, but leave it to Nintendo to try something different.

View PostPastaFriend, on 02 May 2013 - 01:11 AM, said:

...but leave it to Nintendo to try something different.

And then next year's E3 will have no large presentations whatsoever as everyone will blatantly copy Nintendo yet again =P

View PostLuffyFoxtrot, on 02 May 2013 - 09:33 PM, said:

And then next year's E3 will have no large presentations whatsoever as everyone will blatantly copy Nintendo yet again =P

I know, right? Watch everyone be like, "Wow! Nintendo's short presentations are so professional and fun to watch! And because they're so short, they're easy to share with everyone I know! Nintendo, you're so smart!"
Sony has already announced when their E3 presentation will be happening. I wonder when Nintendo will reveal the time slot for their Nintendo Direct? Hopefully a lot sooner than a day beforehand. Also, I can't wait to see all the gaming companies YouTube videos showing off the games available to play. At this point I am most excited for MK and the 3D Super Mario game.

View Postaquizero, on 03 May 2013 - 03:15 PM, said:

I wonder when Nintendo will reveal the time slot for their Nintendo Direct? Hopefully a lot sooner than a day beforehand.

The thing about "a few smaller events that are specifically focused on our software lineup for the U.S. market," is that there may be multiple time slots and that approach may confuse viewers. But it's not like it's something everyone has to watch live. Just us Nintendo Nerds. XD

I think we're going to continue to see just what the Wii U is capable of, and that's the most exciting thing. There's so much potential, that new Mario Kart game is going be pretty amazing.

View Postaquizero, on 03 May 2013 - 03:15 PM, said:

At this point I am most excited for MK and the 3D Super Mario game.

And really, Nintendo is going to be discussing (well, more like starting to) new games for some of their most popular franchises! I feel like, yes, new consoles are always a big deal, but games are the gifts that keep giving. It's probably not an accident that Mario Kart, Smash Bros, 3D Super Mario, and Pokémon will be mentioned. (I'm assuming there will be Pokémon X/Y news, I could be wrong.)