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Nintendo eShop: Digital Convenience

By aquizero on Apr 19 2013 06:24 AM
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Because purchasing a game has never been easier.

Did you happen to see the most recent Nintendo 3DS Direct? If so, then you are aware that the Wii U Spring System Update will be available for download next week. With this update, Wii U owners will be receiving a few more goodies than just an Operating System speed boost. I would like to explore one of the new additional features: the ability to download and install software when the system is in standby mode. I would like to see this feature expanded upon. Hopefully, after reading this article you will be on board.

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Nintendo's biggest competitors, Microsoft and Sony, will be releasing their newest video game consoles this holiday season. During Sony's last press conference, where they officially unveiled their PlayStation 4, they promised specific features that make downloading and playing digital games more streamlined and convenient. With Nintendo's push to distribute digital content more widely, it's crucial that they maintain a competitive edge. The Microsoft and Sony giants have much more experience with digital content distribution. A few days ago when Nintendo announced that they plan to implement a similar feature with next week's Wii U update, I was pleased. It was only after a lengthy discussion with someone on Google+ that I realized how this new feature could be capitalized upon to benefit Nintendo.

From what I recall, Nintendo have been pushing for their viewers to access the eShop after the each Nintendo Direct broadcast. It may be because there's a fresh game trailer, a hot demo, or even a hot game release. In reality, they are trying to push their sales numbers for digital downloads. Their hope is that once a consumer accesses the eShop, they will either react with an impulse to make a new purchase, or discover content that appeals to their taste.

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By now you know that Nintendo is working toward making Miiverse accessible via Internet browser, and eventually even as a mobile app. But what about the Nintendo eShop? If you own a PlayStation 3, you may be aware that their “Store” is now accessible online, where you can sign in and purchase content. If Nintendo were to follow suit, consumers could potentially purchase and download a new game or demo on the go. That software would be downloaded and installed on the consumer's Wii U before even arriving back home. How much more convenient can you get? To take this idea a step further, Nintendo could rely on Miiverse to drive digital download sales. Links to the eShop are already used in Miiverse, so this would just capitalize on that concept.

The hype that a new game release brings is momentous. The worst thing a consumer wants to do is wait for a game to download and install on their device. Nintendo would be wise to take advantage of the pick-up-and-play ideal. I know this may seem like a fantasy at the moment, but I find it completely possible.

Would you like to be able to access the Nintendo eShop on the fly? Would this convenience aid you in your decision to purchase games digitally? Sound off below!

About the Author

Benjamin is a true gaymer. For nearly a decade, his interest in Nintendo has grown exponentially! He's not extremely skilled at any particular genre of games, but mostly enjoys RPG, strategy, and fighting games. His true obsession within the Nintendo universe is Pokémon, followed closely by Zelda. Ever since he watched the first episode of Pokémon, he's been hooked. To this day, he plays the main-series Pokémon games and watches the anime religiously. He's as close as it comes to being a Pokémon Master. His true passion for Nintendo makes him excited to write new topics for you!

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Comments: 4

I would love to be able to access the eshop through a browser for on the go purchasing. Especially if I was able to go ahead and initiate downloading to the Wii U. With so many devices in my home connected to the Internet, it would really ease some of the congestion if I could download games when I'm not even there. I hope Nintendo realizes the potential of a feature like this.
I don't see on the fly access being that useful to me.  If I'm going to buy a game digitally I would probably do it though my Wii U, the download/install time isn't that big of a deal.  At least not enough to need a solution, or change.
I don't have a Wii U yet. ._.

But! For the 3DS, I'll only fully support a digital download system that includes a cloud system that saves the game save files. I'm willing to purchase eShop-only exclusives, but I just feel my save files are safer on cartridges. I don't even sell my old games, I just want the option to pick them back up whenever I want to without worrying that the save data could be lost forever. With the 3DS, the problem seems to occur with failed system transfers.

I suppose the Wii U saves everything on its hard-drive, so I'm not sure how I feel about digital sales on the console since there's less worry associated with losing or transferring those save files.

If Nintendo has an online eShop, it just has to have security in place that will protect consumers' information against identity theft and fraud and so on.
Great article aquizero! I hope they do expand the eShop access to mobile devices, or incorporate it into a later Miiverse mobile app. The ability to buy the game on the fly and have it already downloaded and installed on my Wii U when I get home would be a huge plus, especially considering some of these download sizes.